Reaching Policy Influencers In Washington, DC

Contact: Charles Fiegl
Phone: 202-354-7134
E-mail: MEDIA@CAP.ORG

Washington, DC—As part of the CAP's ongoing efforts to educate policy influencers—members of Congress, congressional staff, regulatory agency officials and health policy experts—an advertising campaign will run in the Washington, DC area from mid-November through December 16. The purpose of the advertisements is to bring greater attention to the role of pathologists in patient diagnosis.

The ads will appear on digital media platforms and carry messages about the pathologist's diagnosis driving health care decisions and the pathologist as the physician who makes diagnoses for diseases such as cancer.

The advertisements align with, and build upon, previous campaigns by the CAP that target the policy influencer audience.

About the College of American Pathologists

As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. For more information, read the 2017 CAP Annual Report at CAP.ORG.