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Reaching Policy Influencers During The 2016 Policy Meeting

Contact: Charles Fiegl
Phone: 202-354-7134

Washington, DC —As part of the organization's ongoing efforts to educate policy influencers—members of Congress, congressional staff, regulatory agency officials, and health policy experts—the College of American Pathologists (CAP) is continuing an advertisement campaign with new ads at Ronald Reagan Washington National Airport (DCA).

The advertisements are intended to bring greater attention to the role of pathologists in patient diagnosis. There are a total of five advertisements at DCA: two wall advertisements and a floor advertisement located in the terminal B bridge on the second level (between the Metro Rail and parking garage exit and security), and two wall advertisements in the terminal C bridge on the second level.

A core function of the CAP's overall messaging is that policy influencers, among others, recognize the value of pathologists in bettering patient care. One advertisement reads, "KNOW PATHOLOGISTS. The pathologist's diagnosis drives effective treatment decisions for patients." The second reads, "KNOW PATHOLOGISTS. Know physicians who specialize in the diagnosis of disease."

About the College of American Pathologists

As the leading organization with more than 18,000 board-certified pathologists, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. The CAP's Laboratory Improvement Programs, initiated 65 years ago, currently has customers in more than 100 countries, accrediting 7,600 laboratories and providing proficiency testing to 20,000 laboratories worldwide. Find more information about the CAP at CAP.ORG. Follow CAP on Twitter at @PATHOLOGISTS.